Tuesday, July 03, 2007
ORN: 3 miles, with 5 100m accelerations
This might be interesting…then again, it might not. I’ll track it for you, publicly.
I got an email today from a nice person at Accelerade who found this blog, apparently. She invited me to be a part of their “endurance athlete community.” In return for me signing up, she offered to send me 30 20oz bottles of Accelerade free. She asked me to discuss my reaction to the product here on the blog.
Since no company has ever asked my opinion about a running product, I gave them the OK this evening.
Mostly because I’m fascinated by business, manufacturing and how ideas spread. The concept of permission marketing is one of those ideas central to the digital world. It bypasses traditional mass advertising and, instead, goes for very specific targeting of the exact market a company wants to reach. And then, when well done, it attempts to get others to talk about the product. Correctly, they assume a fellow user’s recommendation will be far more effective than mass advertising. Accelerade is clearly trying to do this and I salute their intent.
So, I’m participating and I’ll do it fully! They asked me to evaluate the product and I’ll do that. This is what blogging is…a very public, unvarnished discussion.
I’ve been a Gatorade drinker for a long time, though I’ve also used GU2O successfully as well. I’ll also comment on the marketing side of their offer. Do they do what they said they will do? Do they respect my email privacy, as they said? Do they deliver? If so, it is a solid company. If not, well, then it won’t. Either way, I’ll keep you posted here.
Shoot, this may be the only time I’ll ever be asked for an endorsement!!!
Persevere. You have my full permission.